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Which Social Media Platform Should Your Business Be On?
Overwhelmed by the idea of social media marketing for your business?Maybe you feel stretched thin across all your social media accounts, or haven’t even gotten started yet because you’re frozen by...
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Become an Industry Thought Leader With Twitter Chats
“Thought leadership” might be the most popular buzzword of the day, but the idea behind it is anything but meaningless jargon.Popular terminology becomes cliche for a reason. Everyone is talking about...
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5 Practical Ways to Cut Your Marketing Time in Half
As a small business owner, you’re used to wearing all the hats. You’re the CEO, COO, CMO, and everything else rolled into one.When you have so much to do, prioritizing tasks is difficult, if not...
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5 Ideas to Spice Up Your Boring Business Blog
Afraid your business blog will put your readers to sleep?You’re not alone. People read blogs because they’re interesting, useful, entertaining, and fun. How can an insurance broker, a dentist, an air...
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Bait Your Hook: The Best Freebies for Generating Leads
Your blog post might have every ingredient needed to make it great, but what happens when your readers reach the end?With all the content they’re consuming, it’s likely your blog post will soon be...
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Beginner’s Guide to Personas
You’ve probably heard of buyer personas or reader personas, and know that they’re an important marketing tool for building a blog or business.But what exactly are personas? What do they look like, and...
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Should Startup Companies Outsource Their Blogging Operations
As a startup founder, the boundaries between your personal life and your business grow blurrier the more your business grows.Forget about work-life balance – many startup founders work long hours every...
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How to Triple Your Subscribers With Content Upgrades
You know that building your email list is the best way to stay in touch with website visitors and convert them into customers and loyal fans.If your email conversion rates are disappointingly low, and...
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6 Reasons Crafty People Rock at Blogging
Are you a creative person with a passion for making things?Whether you’re a seamstress, glassblower, quilter, jewelry maker, woodworker, or general DIYer, you’ve probably noticed that being a creative,...
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6 Key Blogging Lessons From Famous Business Pivots
Whether you’re starting a blog or starting a company, stiff competition is a common setback to success.Founders need to be agile and flexible to stand out from the crowd… and sometimes that flexibility...
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How to Build Your Blog, Dungeon Master Style
If you’re a Dungeons & Dragons aficionado, and a blogger, too, have you ever noticed that both activities use a lot of the same skills? It may not seem like it as first glance, but there’s actually...
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Get Real Blog Traffic From Facebook – 5 Expert Strategies
People interact more with brands on Facebook than on other sites, according to Constant ContactAs much as we like to complain about Facebook, most of us are still using it regularly.In fact, over 70%...
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4 Crucial Blogging Lessons from Syfy’s Killjoys
If you haven’t seen it, Syfy’s new show, Killjoys is about a trio of space-faring bounty hunters (called “Killjoys”) who work for a mysterious independent interplanetary organization. The first season...
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The Perfect Local Business Website: 5 Key Ingredients
The reign of the phone book is long over – when people search for your business today, they do it online.As a local business owner, you know a website is a necessity.While social media marketing can be...
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How to Dominate Your Blog Niche With Reader Surveys
What tools do you use regularly to help build your blog?Productivity tools like Evernote, Trello, or ZenWriter might come to mind.While these are great tools that may help you to fit more tasks into...
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7 Tactics to Convert Blog Readers Into Paying Customers
It’s a proven fact that businesses that blog get a lot more traffic than those who don’t.But even if you’re getting thousands of visitors a day, it won’t help your business if none of those readers...
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Inbound Marketing vs Outbound Marketing for Your Business
All marketing can be divided into two different basic types: outbound or inbound.You may have heard that outbound marketing is a thing of the past, and inbound marketing is the only way for your...
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How Blogging Puts You at Risk (and How to Safeguard Your Privacy)
In today’s Information Age, data is the new currency.Every action we take online is gathered, analyzed, bought, and sold every day.While marketers playing with big data might seem like not such a big...
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6 Ways Marketing Is Just Like Online Dating
For many business owners, “marketing” is a dirty word.You hate self-promotion and don’t want to be pushy. And you’re not into cold hard data and analytics – you’re passionate about what you do.You’d...
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A Step-by-Step Guide to Landing Your First Sponsored Post
Now that blogging has taken the web by storm, making money off your blog isn’t as easy as putting a few banner ads up.Readers hate intrusive advertising, which is why sponsored content is now a...
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